HELLO!
I have been working in the design industry since 1999, and I have been fortunate enough to have had the opportunity to work on a large range of products and services spanning industries including homewares, consumer electronics, medical products, hospitality, consumer packaged goods, and transportation via experiences working at design and innovation agencies as well as large corporations. In my current role as Design Director and Creative Partnerships at Ink Studios, I am lucky enough to work with some truly talented folks with who I oversee the design and build relationships with our clients in a business development capacity. My approach to management is through hands-on empathy some call a “ players-coach.” I also work with various start-up incubators to help new businesses get their start in developing a product and scaling their brand. You can check out some of my work here
PROCESS
Ultimately, design is about applying the right insights. As a designer, I like to be involved at all stages of the product development process, and as a strategic thinker, I apply design thinking to challenges beyond 'things'.
I operate at the intersection of:
CONSUMER INSIGHTS
It's not about asking what consumers want; it’s uncovering their unmet and unspoken needs and desires.
PRODUCT STRATEGY
Good design wins design awards. Great design also considers its role in the world. The best designs shift the perspectives of the brands they represent.
INDUSTRIAL DESIGN
Ideas are only as good as their executions. The design turns a simple idea into a product you can't live without and crafts an experience you never forget.
Services
Industrial Design
Design Leadership
Product Strategy