Bed Bath & Beyond
Role: Design Director, Brand Strategy, Design Lead, Art Direction CMF design.
In my role as Design Director, I oversaw the design and execution, directed design photography, and worked closely with our functional partners through to launch.
Building a Captive Story
Refreshing the captive brands for Bed Bath and Beyond with improved design brand building and merchant teams aligned the goal as to tell captivating stories that were cohesive across all the categories from hard goods to soft goods.
